Shocking: user generated content is the future …
Brandweek recently had an article about how DMOs are trying to get their arms around user generated content.
“Ad speak and market speak are dead,” said Dale Brill, CMO at Visit Florida, the Sunshine State’s official tourism unit. “Consumers don’t want to hear ad copy. They want to hear first-person from people who are out there.”
It will be interesting to see who the “people who are out there” will be once more DMOs start offering social networking tool. Who will deliver content: consumers or journalists paid by the DMO? Will users be able to share their opinions? Will user generated content be filtered and edited? Time will tell …