Wagging the long tail
Maybe we are on to something. Just a hunch. Gut feeling.
PhoCusWright announced today the theme for their next conference and it will be - tata - The Long Tail.
According to PhoCusWright:
Customers communicating with other customers has triggered an unprecedented social networking phenomenon and a resurgence in the Long Tail economy. The Long Tail debunks the old 80/20 rule or Pareto principle. Defending an 80/20 strategy is getting risky. So is automatically dismissing the value of low volume products, under-the-radar channels, small customer groups and obscure key words.
In the Long Tail, embracing niches wins because they cumulatively outnumber or outweigh higher frequency plays. Big companies are successfully harvesting lots of little things while “Davids” are beating “Goliaths” because the size of a reputation matters more than the size of a marketing budget. The alleged “leveling of the playing field” that was supposed to have occurred in the 1.0 world has finally come into its own. Little guys compete on the merits of the products and services, not the size of their marketing budgets. Big guys are all of a sudden at increased risk if they ignore too many little things.
Why do we like to hear this? Well, at GoSeeTell we are betting on the long tail. Instead of building on website we are creating a network of multiple sites that are interlinked while serving different communities.
Niche + network effects = GoSeeTell Network