Comscore published a new report which highlights again what most of us already know: positive reviews from consumers are very, very good for business. That is because consumers are willing to pay more for products recommended by peers. People are most influenced for hotels, travel products and restaurants and they are willing to pay 20% and more for an excellent service or product.

That is pretty powerful stuff. Image an airline being able to achieve 20% higher yields or a hotel being able to get a 20% higher RevPAR for offering consistently superior service. And yet when I look at ads or booking engines it is all about price, price, price ….

This entry was posted on Thursday, December 6th, 2007 at 10:59 pm and is filed under Industry Observations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.