A new report by Forrester is causing some controversy by claiming that RSS usage has peaked at 11% of mainstream consumer adoption. If that were the case if would be a sad story for everybody in the content business.

I have to agree with those who say that the questionnaire was flawed. The vast majority of consumers on the web uses RSS feeds but have no clue that they are doing so. They just see and enjoy the results in form of personalized pages, widgets feeds and more.

At this point it is also no longer about RSS anymore. The point is that today as a web user I will decided which content I want, from whom I want it, when I want it and where I want it. RSS is of course the main vehicle for that allowing me for example to “blend” my own newspaper by getting local news from one source, business news from another, weather from a third etc. and looking at it on e.g. Netvibes or Pageflakes.

But the same principle applies to other feeds like Twitter (here we go again) where a user can decide who to follow, Friendfeed etc.

Smart content no longer lives on a website, it is mobile and gets pulled into the place where people want to consume it. If your content is not mobile and flexible it will die a lonely death.

This entry was posted on Tuesday, October 21st, 2008 at 8:57 am and is filed under RSS, Social Media, Twitter, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.