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Destinations on Twitter – October 08 Report

Another month has come to an end – time to publish our updated list of destinations that are using Twitter (or at least have registered an account). The list of DMOs / CVBs on Twitter we could find has grown to 76 (in the US). (Click here for the last list)

BaltimoreMD is still the number 1 destination on Twitter, they are on track to be the first destination with over 1,000 followers by the end of November.

A surprise Nr. 2 is newcomer VisitChicago (full disclosure: we work with them on GoSeeChicago.com). They started using Twitter less than a month ago and have now already over 500 followers. Very, very impressive.

Destinations are ranked using TwitterGrader which ranks Twitter accounts from 100% to 0%. A score of 95% means that the account ranks higher than 95% of all Twitter accounts that have been graded by the tool.

Here is the whole list, please let us know who we are missing:

Destination Rank
Oct 08		 Twitter
Grade
10/31/08		 Followers
10/31/08		 Following
10/31/08		 Updates
10/31/08
BaltimoreMD 1 98.8 859 2764 426
VisitChicago 2 97.5 525 941 105
visitphilly 3 97.3 507 713 624
ExpCols 4 97.2 495 368 1256
ArizonaTourism 5 95.9 368 263 199
TravelOregon 6 95 310 218 504
ashevilletravel 7 93 238 211 325
MeetMinneapolis 8 93 230 223 81
ColumbiaSC 9 92 216 424 100
UtahStateParks 10 91 195 497 26
renotahoe 11 90 176 95 35
Hillsborough 12 86 134 147 180
travelnevada 13 86 139 120 73
enjoyillinois 14 84 122 179 51
VisitIndiana 15 83 116 85 214
ScottsdaleAZ 16 83 116 149 38
VisitNH 17 80 95 76 68
discover_la 18 79 91 117 148
PensacolaCVB 19 76 81 78 59
VisitVirginia 20 76 80 40 79
VisitVF 21 73 72 82 9
WCVA 22 72 68 12 44
BattleCreekCVB 23 72 68 128 21
visitflorida 24 71 67 39 267
VaBeachCVB 25 71 66 3 15
InsideSonoma 26 70 64 18 152
FortSmithCVB 27 69 62 11 117
AnnArborAreaCVB 28 68 59 60 92
ColumbiaMOCVB 29 67 57 93 15
Calistoga 30 64 51 20 174
VisitMissouri 31 64 51 28 24
VisitFlagstaff 32 61 46 31 18
fargomoorhead 33 61 47 71 18
chattanoogafun 34 55 38 5 10
whatcomcounty 35 54 37 73 41
AlpharettaCVB 36 53 36 18 12
insidealaska 37 50 33 3 57
LansingCVB 38 50 33 8 5
WMTA1917 39 49 31 16 21
PadreDude 40 48 30 52 29
SpringfieldCVB 41 43 25 1 19
Clarksville_CVB 42 43 25 31 1
Stockton_CVB 43 41 24 3 8
BenzieCounty 44 40 23 14 6
visitkc 45 39 22 30 10
SantaRosaCVB 46 38 21 24 14
MendocinoCounty 47 36 20 6 6
ecacvb 48 34 18 5 6
visitmilwaukee 49 34 18 0 0
ClareCountyCVB 50 32 17 10 4
GrandRapidsCVB 51 31 16 5 4
VisitDetroit 52 31 16 11 13
SouthHaven_CVB 53 29 15 3 9
AshevilleCVB 54 29 15 0 0
TriValleyCVB 55 26 13 13 13
Ypsilanti 56 26 13 8 13
ButteCo 57 26 13 9 3
kingsportcvb 58 26 13 0 0
BayCityMichigan 59 23 11 5 5
MyVancouver 60 23 11 3 3
Flagstaff_CVB 61 23 11 0 0
TravelPortland 62 21 10 0 1
HarborCountry 63 19 9 5 6
visitbigrapids 64 19 9 6 4
VisitGrayling 65 19 9 16 6
Lenawee_Fun 66 17 8 0 3
HollandAreaCVB 67 17 8 4 3
AnaheimOC 68 13 6 1 1
SaultCVB 69 0 0 0 0
VisitJacksonMI 70 0 0 0 0
whatcomcounty 71 0 0 0 0
VermontTourism 72   34 66 17
NorfolkCVB 73 0 0 0 0
VisitFairfax 74 0 0 0 0
IowaTourism 75 0 0 0 0
brandingmontana 76 0 0 0 0

VermontTourism is not twittering publicly, therefore Twittergrader could not calculate a score for them.

We will start publishing some more detailed analysis for the Top 20 destination-twitterers like growth rates, tweet rates etc. as well as more best practices over the next days. Stay tuned!

For our next report we will add Twitter accounts for DMO microsites (like Philadelphia’s uwishunu). Who else are we missing?

This entry was posted on Sunday, November 2nd, 2008 at 4:24 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

9 Responses to “Destinations on Twitter – October 08 Report”

  1. Lehigh Valley CVB Says:
    November 3rd, 2008 at 6:54 am

    Lehigh Valley CVB / lehighvalleypa now has a twitter account. http://www.twitter.com/lehighvalleypa. We started twittering on October 10th.

    Also, we started a blog this October as well: http://www.lehighvalley.typepad.com/insite.

    I was directed to your site from a tweet from @visitphilly :)

  2. ThomasT Says:
    November 3rd, 2008 at 7:15 am

    VisitPhilly’s colleagues at PhiladelphiaCVB have just opened a twitter account.

  3. Holly Says:
    November 3rd, 2008 at 10:52 am

    PA Tourism recently joined the Twitter world. http://www.twitter.com/paadventure

  4. GoSeeTell » Blog Archive » How destinations engage - Conversations on Twitter Says:
    November 17th, 2008 at 9:16 pm

    [...] of each month we look at the destinations in the US that are using Twitter to engage consumers and publish a ranking of these destinations using Twitter [...]

  5. Samantha Fryberger Says:
    November 19th, 2008 at 7:41 am

    Postively Cleveland tweets regularly, both as the official DMO and as Flee2theCleve.

  6. Positively Cleveland Says:
    November 19th, 2008 at 8:08 am

    We’ve been on Twitter since May 27th at http://twitter.com/PositivelyCleve, maybe we didn’t make the list because we didn’t have CVB in our profile?

  7. Positively Cleveland Says:
    November 19th, 2008 at 11:03 am

    We also have a Twitter account at http://twitter.com/flee2thecleve for our blog at http://fleetothecleve.wordpress.com

  8. Mark O'Toole Says:
    November 24th, 2008 at 1:32 pm

    TravMedia North America is at http://twitter.com/travmediausa.

  9. Tom Says:
    November 24th, 2008 at 5:43 pm

    Great to see BaltimoreMD at the top of the list. Charm City is doing a great job leveraging social media. Their Twitter updates are a good example of how companies can use the service for marketing. Very entertaining and helpful…they actively participate in the conversations and aren’t just spitting out marketing tweets.

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