Which destinations have the most conversations on Twitter?
Here is our updated list for the number of conversations US destinations are having on Twitter.
A conversation on Twitter is not a tweet but a series of replies back and forth between two Twitter users. For destinations on Twitter conversations – together with retweets – can be seen as the best engagement with other users.
The ranking at the end of November by number of total conversations:
| Rank | Destinations | City / State | Total Nr. Of conversation |
| 1 | visitphilly | Philadelphia, PA | 169 |
| 2 | BaltimoreMD | Baltimore, MD | 123 |
| 3 | VisitChicago | Chicago, IL | 83 |
| 4 | lehighvalleypa | Lehigh Valley, PA | 64 |
| 5 | ArizonaTourism | Arizona | 46 |
| 6 | ashevilletravel | Asheville, NC | 37 |
| 7 | VisitIndiana | Indiana | 37 |
| 8 | ExpCols | Columbus, OH | 34 |
| 9 | TravelOregon | Oregon | 32 |
| 10 | paadventure | Philadelphia, PA | 29 |
| 11 | discover_la | Los Angeles, CA | 28 |
| 12 | visitfingerlake | Finger Lakes, NY | 28 |
| 13 | PositivelyCleve | Cleveland, OH | 26 |
| 14 | enjoyillinois | Illinois | 24 |
| 15 | InsideSonoma | Sonoma, CA | 22 |
| 16 | whatcomcounty | Whatcom County, WA | 22 |
| 17 | Hillsborough | Hillsborough, NC | 20 |
| 18 | flee2thecleve | Cleveland, OH | 19 |
| 19 | MeetMinneapolis | Minneapolis, MN | 18 |
| 20 | travelnevada | Nevada | 17 |
And here is the number of conversations taking place in November – Philadelphia, Asheville and VisitChicago were far ahead of everybody else in that category:
| Destinations | City / State | Total conversations 11/4 | Total conversation 11/30 | Nr. of conversations in Nov. |
| visitphilly | Philadelphia, PA | 132 | 169 | 37 |
| ashevilletravel | Asheville, NC | 1 | 37 | 36 |
| VisitChicago | Chicago, IL | 48 | 83 | 35 |
| discover_la | Los Angeles, CA | 13 | 28 | 15 |
| BaltimoreMD | Baltimore, MD | 111 | 123 | 12 |
| enjoyillinois | Illinois | 12 | 24 | 12 |
| ArizonaTourism | Arizona | 35 | 46 | 11 |
| VisitIndiana | Indiana | 26 | 37 | 11 |
| TravelOregon | Oregon | 23 | 32 | 9 |
| MeetMinneapolis | Minneapolis, MN | 9 | 18 | 9 |
| InsideSonoma | Sonoma, CA | 14 | 22 | 8 |
| ExpCols | Columbus, OH | 29 | 34 | 5 |
| ScottsdaleAZ | Scottsdale, AZ | 5 | 10 | 5 |
| travelnevada | Nevada | 13 | 17 | 4 |
| renotahoe | Reno / Tahoe, NV | 10 | 14 | 4 |
| UtahStateParks | Utah State Parks | 12 | 15 | 3 |
| PensacolaCVB | Pensacola, FL | 2 | 5 | 3 |
| VisitNH | New Hampshire | 12 | 14 | 2 |
| ColumbiaMOCVB | Columbia, MO | 5 | 7 | 2 |
| FortSmithCVB | Forth Smith, TX | 1 | 2 | 1 |
| VisitVF | Valley Forge, PA | 0 | 1 | 1 |
When looking at the conversations of destinations keep in mind that a significant number of conversations on Twitter is still taking place between different destinations and not with consumers or travelers.
We plan to track the growth of conversations over the next months to see if the number grows as the travel industry figures out better and better ways to use Twitter as a tool to talk to travelers.
Anybody interested in this?
December 5th, 2008 at 10:32 am
Yes, I am *very* interested in this.
December 5th, 2008 at 10:49 am
Very interested to see what kind of tools destinations are using to reach out to travelers. We’re using Twittersearch as a primary tool to look for potential visitors and using Twitter Grader’s elite search as a way to find Twitterers who are very influential in our market. Will keep you posted to what happens here.
Thanks for pulling together this research. I think it’s really helpful.
December 5th, 2008 at 12:37 pm
We’ll definitely keep watching your blog for more info. Thanks for tracking all of this. What tools have you been using to track/count the number of conversations taking place?
December 5th, 2008 at 12:58 pm
Thanks for the analysis. We’ll keep watching to see how DMOs refine marketing efforts on Twitter to reach consumers.
As newbies on Twitter, we’re not reaching many consumers yet. We are, however, finding Twitter a great resource for information about utilizing Twitter and other social media tools.
December 6th, 2008 at 10:44 am
It’s interesting to watch the increase in @ replies, but I imagine that will grow across the board and across industries simply because Twitter itself is growing. It may or may not indicate whether the destination is being promoted. To reinforce what Martin said – a significant # of conversations are occurring between DMOs. So how do we know if we’re reaching our consumers?
For me, what would be most compelling to look at is measurement that places emphasis on counting conversations relevant to promoting the destination and its product.
It would also be fascinating to take a look at the amplification of the conversations happening with the DMO’s accounts. Imagine if we could measure retweets and the like — quantifying the number of times a consumer retweets something that came from a DMO account. Even better when a retweeter adds his/her own endorsement attached to it.
I’ve been wondering if I could figure out a way to do these types of measurement for all of the EC accounts. Am I dreaming? Anyone know of a method or a tool that might make this easier?
Positively Cleveland, are you guys also tweeting from flee2thecleve?
December 19th, 2008 at 2:17 pm
Hah! Merely mentioning a destination or destination website in Twitter does not qualify for analysis, nor mean the destination is popular.
Case in point: InsideSonoma. It’s not a destination website, but rather a vision company, in Florida none-the-less.
You’ve completely invalidated your “study” by not researching the “destinations” in your study. This is bush league!
December 24th, 2008 at 8:25 am
Yes, we tweet from both PositivelyCleve and flee2thecleve currently, and will be adding two additional staff accounts for the new year.