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Which state gets the most out of Twitter?

If you have any interest how other destinations are having success with Twitter make sure to read a very insightful comment from @paadventure on yesterday’s blog post. Thanks for sharing!

Based on your feedback we have added more destinations to our growing list of tourism organizations on Twitter. 
@travelynnmo pointed out a very good point: many destinations have several Twitter accounts “powered” by different staff members. While this is a very valid strategy we are tracking (at the moment) just the main Twitter accounts as otherwise this exercise would get out of hands. But please share with us all accounts your organization is using, then we can start a separate list.

So, are more and more tourism organization starting to chirp?

See for yourself:

The two phases for growth were certainly influenced by a hands-on social media workshop we did for DMOs in Michigan at the end of September and a workshop ChicagoPlus did for it’s member DMOs in December.

And for sure we are still missing many other tourism organizations that are using Twitter. To make it easier for you to tell us which ones we are not tracking we have prepared an overview per state (US & CA).

We have added new destinations over the last days to the list, however we do not have data for them for number of followers and updates, even if they joined before Dec. 31 of 2008. 

While the number of followers in itself can be a misleading indicator (quality vs. quantity) I find it nevertheless impressive that of the DMOs we are tracking @VisitChicago or @BaltimoreMD have more followers than all DMOs from Florida and California combined.
 





Destinations City / State First tweet Followers 12/31/2008 Updates 12/31/2008
insidealaska Alaska 7/29/08 71 146
Total Alaska     71 146
   
ArizonaTourism Arizona 6/27/08 670 348
ScottsdaleAZ Scottsdale, AZ 10/2/08 420 114
VisitMesa Mesa, AZ 11/18/08 280 166
VisitFlagstaff Flagstaff, AZ 10/15/08 128 140
Flagstaff_CVB Flagstaff, AZ - 17 0
visitphoenix Phoenix, AZ 7/17/08  
Total Arizona     1515 768
   
MyVancouver Vancouver, BC 10/10/08 24 8
Total BC     24 8
   
discover_la Los Angeles, CA 9/4/08 246 325
InsideSonoma Sonoma, CA 7/3/08 189 372
ShastaCascade Shasta Cascada, CA 5/29/08 97 87
westhollywood West Hollywood, CA 11/10/08 84 21
Calistoga Calistoga, CA 9/2/07 56 180
SantaRosaCVB Santa Rosa, CA 10/1/08 37 24
MendocinoCounty Mendocino County, CA 10/1/08 29 6
ButteCo Butte County, CA 10/1/08 20 3
AnaheimOC Anaheim, CA 7/23/08 12 1
TriValleyCVB Tri Valley, CA 7/23/08 0 0
Total California     770 1019
   
visitflorida Florida 7/24/08 280 411
PensacolaCVB Pensacola, FL 5/20/08 123 104
MiamiandBeaches Miami, FL 12/29/08 2 3
Total Florida     405 518
   
VisitIdaho Idaho 11/4/08 74 70
Total Idaho     74 70
   
VisitChicago Chicago, IL 10/3/08 1272 516
enjoyillinois Illinois 10/15/08 482 235
choosechicago Chicago, IL 9/10/08 136 34
chicagonorthsub Prospect Heights, IL 12/3/08 121 18
chicagonw Woodfield, IL 12/3/08 107 25
gorockford Rockford, IL 11/21/08 71 264
ChicagoNShore Chicago North Shore, IL 12/3/08 70 8
VisitOakPark Oak Park, IL 12/3/08 50 6
Lislecvb Lisle, IL 12/3/08 49 4
StCharlesIL St. Charles, IL 12/3/08 40 2
ILMICanal I&M Canal, IL 12/3/-8 34 9
HeritageCVB Herritage Corridor, IL 12/3/08 33 10
GenevaIL Geneva, IL 12/3/-8 29 3
VisitGrayling Grayling, IL 10/3/08 26 16
LakeCoCVB Lake County, IL 12/18/08 26 14
VisitAlton Alton Riverbend Area, IL 11/17/08 14 5
DiscoverDupage Dupage, IL 12/3/08  
CSCVB Chicago Southland, IL 11/21/08  
VisitPontiacIL Pontiac, IL 11/17/08  
explorechicago Chicago, IL 1/6/09  
Total Illinois     2560 1169
   
VisitIndiana Indiana 8/27/08 257 487
Total Indiana     257 487
   
IowaTourism Iowa 11/11/08 4 1
Total Iowa     4 1
   
visitkc Kansas City, KS 9/26/08 113 56
Total Kansas     113 56
   
DestWorcester Worchester, MA 11/10/08 32 47
Total Massachusetts     32 47
   
BaltimoreMD Baltimore, MD 7/30/08 1157 759
MarylandTrip Maryland 12/31/08  
Total Maryland     1157 759
   
GrandRapidsCVB Grand Rapids, MI 9/29/08 185 67
BattleCreekCVB Battle Creek, MI 9/29/08 134 34
AnnArborAreaCVB Ann Arbor, MI 9/29/08 111 139
VisitJacksonMI Jackson, MI 9/29/08 80 8
VisitDetroit Detroit, MI 9/29/08 54 21
AlpharettaCVB Alpharette, GA 9/19/08 53 25
LansingCVB Lansing, MI 9/29/08 48 5
HarborCountry Harbor Country, MI 9/29/08 56 17
BenzieCounty Benzie County, MI 9/29/08 28 6
SouthHaven_CVB South Haven, MI 9/29/08 19 9
visitbigrapids Big Rapids, MI 9/29/08 17 4
Ypsilanti Ypsilanti, MI 9/29/08 20 13
BayCityMichigan Bay City, MI 9/29/08 18 5
HollandAreaCVB Holland, MI 9/29/08 18 3
Lenawee_Fun Lenawee County, MI 10/8/07 17 7
SaultCVB Sault, MI 9/29/08 0 0
ClareCountyCVB Clare County, MI 9/29/08 0 0
WMTA1917 West Michigan, MI 9/9/08 0 0
Total Michigan     858 363
   
MeetMinneapolis Minneapolis, MN 5/5/08 476 180
VisitBtown Bloomington, MN 11/17/08 49 39
Total Minnesota     525 219
   
SpringfieldCVB Springfield, MO 9/3/08 573 267
ColumbiaMOCVB Columbia, MO 10/10/08 205 157
VisitMissouri Missouri 9/25/08 114 31
Total Missouri     892 455
   
brandingmontana Montana   0 0
Total Montana     0 0
   
ashevilletravel Asheville, NC 3/12/08 332 423
Hillsborough Hillsborough, NC 2/20/08 195 251
ecacvb Elisabeth City, NC 10/1/08 36 9
AshevilleCVB Asheville - 19 0
Total North Carolina     582 683
   
fargomoorhead Fargo, ND 10/16/08 109 72
Total North Dakota     109 72
   
VisitNH New Hampshire 9/12/08 195 101
Total New Hamsphire     195 101
   
renotahoe Reno / Tahoe, NV 4/3/08 337 82
travelnevada Nevada 4/2/08 237 104
Total Nevada     574 186
   
visitfingerlake Finger Lakes, NY 9/3/07 129 413
Total New York     129 413
   
ExpCols Columbus, OH 5/18/08 705 1863
PositivelyCleve Cleveland, OH 5/26/08 748 396
flee2thecleve Cleveland, OH 5/31/08 183 166
WarrenCountyOH Warren County, OH 11/26/08 17 2
Total Ohio     1653 2427
   
TravelOregon Oregon 5/2/08 646 883
TravelPortland Portland, OR 12/1/08 226 126
WCVA Washington County, OR 8/4/08 118 84
southernoregon Southern Oregon, OR 11/15/08 72 8
CorvallisScene Corvallis, OR 12/16/08  
travelcoosbay Coos Bay, OR 12/28/08  
Total Oregon     1062 1101
   
visitphilly Philadelphia, PA 7/29/08 856 1032
lehighvalleypa Lehigh Valley, PA 10/10/08 852 551
paadventure Pennsylvania 10/13/08 841 221
WilliamsportPA Williamsport, PA 1/3/08 219 10
VisitVF Valley Forge, PA 7/23/08 112 19
Total Pennsylvania     2880 1833
   
ProvidenceRI Providence, RI 12/8/08    
Total Rhode Island        
   
ColumbiaSC Columbia, SC 11/12/07 330 151
MyMyrtleBeach Myrtle Beach, SC 11/12/08  
Total South Carolina     330 151
   
chattanoogafun Cattagooga, TN 10/10/08 76 20
Clarksville_CVB Clarksville, TN 10/9/08 46 5
kingsportcvb Kingsport, TN 12 0
Total Tennessee     134 25
   
GalvestonIsland Galvaston, TX 6/21/08 220 421
FortSmithCVB Forth Smith, TX 10/19/07 99 203
PadreDude South Padre Island, TX 7/17/07 42 37
Total Texas     361 661
   
UtahStateParks Utah State Parks 10/1/08 322 47
MeetInSaltlake Salt Lake City, UT 11/10/08 8 8
Total Utah     330 55
   
VisitVirginia Virginia 9/15/08 167 124
VisitFairfax Farifax, VA 9/2/08 175 93
VaBeachCVB Virginia Beach, VA 7/29/08 102 21
Stockton_CVB Stockton, VA 8/26/08 34 12
NorfolkCVB Norfolk, VA - 0 0
Total Virginia     478 250
   
VermontTourism Vermont 9/7/08 204 66
Total Vermont     204 66
   
whatcomcounty Whatcom County, WA 10/17/08 197 168
Total Washington     197 168
   
visitmilwaukee Milwaukee, WI 11/6/08 160 9
Visit_Madison Madison, WI 22 0
Total Wisconsin     182 9

But these can’t be all! Who else are we missing?

We want to know, even if this growing list is becoming more and more work …

10 Responses to “Which state gets the most out of Twitter?”

  1. Chris Harper Says:

    This is great information, thanks for all your work. We will be keeping up with any further reports. And…following many of the organizations on this list. Many are doing a really fantastic job.

    Chris Harper
    Fairbanks CVB
    @insidealaska

  2. PensacolaCVB Says:

    Some other Florida CVB’s not included:

    Panama City: http://twitter.com/PCBeach
    Kissimmee: http://twitter.com/KissHeartofFL

  3. Eric Hoffman Says:

    In Utah, there’s also SkiUtah account @skiutahyeti
    Still missing UT state tourism and many local tourism accounts…

  4. Jeremy Says:

    @holidayworld is also in Indiana

    - Jeremy @VisitIndiana

  5. Jess Flynn Says:

    Great post! Thanks for the overview. Impressive upswing on the chart of twitter users. In Idaho – there is also the SkiIdaho account @skiidaho

  6. JA Huber Says:

    Will be interesting to see what happens after a year and see if the momentum can be kept.

    Here are some additional Florida DMOs on Twitter:
    @SarasotaCVB
    @flaspacecoast
    @visittampabay
    @Visit_Jax
    @paradisecoast (Naples, Marco Island, Everglades CVB)

    Cheers,
    @jenniferhuber

  7. Tosha Says:

    @visitBtown is in Indiana as well

  8. Sarah Says:

    We are actually holding “trainings” around our state to talk to people about Twitter and other social media sites. We hope to see our number go up soon!

    We have three in the official Missouri Tourism office:

    @travelynnmo
    @motravelgirl
    @motravelmama

  9. Twitter marches on - but who has the most marketing mojo? « Journeys through travel Says:

    [...] Which state gets the most out of Twitter? [...]

  10. Marissa Butler Says:

    Kentucky is represented by Bowling Green… @visitbgky!

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