Tourism Twitter Ranking July 09
And here it is – the July ranking for US and Canada tourism organizations using Twitter. The overall number has not changed much – we added several new ones but at the same time deleted several accounts that were no longer active or used for tourism (thanks for all your feedback!).
Every month we get question about the algorithm used to compile this list and every month we have to point to Twitter Grader – the 3rd party tool we use to compile this list. As Twitter Grader does not disclose their exact formula we also have only limited insight which factors influence the grade for a Twitter account. If you want to learn more check out this blog post.
And while we talk a lot about Twitter on this blog we think nobody should overlook the possibilities that Facebook offers. We have a ranking for destinations on Facebook as well (unpublished yet), the main downside being that there are no tools for Facebook that measure engagement in a more sophisticated way than just looking at number of fans. If there is interest in that list or if you know of a way to include other parameters let us know.
And while we talk about Facebook we also want to make sure than anybody who uses social media for marketing or PR has seen the huge changes Facebook launched today: the ability to search all public wall posts from all users. The search is not very sophisticated yet but count on Facebook to develop tools around that or give 3rd party developers to build tools. These tools will sit of course within the Facebook platform (unlike on Twitter where the API allows for data portability). Very clever – and very scary if you are a Facebook user and are not sure what your current privacy settings are.
As an example see this screenshot of a search for the term “vacation” within posts by everyone. I think some interesting information for the travel space could be found in these posts …
Of course the Facebook mechanism are different than the one from Twitter and connecting with somebody is very different than just following somebody on Twitter. But the changes in search show that Facebook is paying close attention to Twitter and adopting to be more competitive.
Here is the Twitter ranking for July 09 – as usual we rely on your feedback to add new accounts or delete inactive ones.
And as in the past we want to disclose that we work with several DMOs on their social media strategy (e.g. Travel Portland, San Francisco CVB) as well as tourism clients who are just in the process of launching their social media presence and will show up on the list over the next months.
August 11th, 2009 at 5:09 am
Thanks so much for adding us! We’ll keep working to improve our standings
August 11th, 2009 at 1:18 pm
Hi from Montreal,
I would like you to pay attention to a particular twitter tactic that tourism Montreal has launched few month ago.
Rather than speaking by its own, Tourism Montreal decided to give to 5 local insiders the responsability to tweet about Montreal. Thier mission: promote gastronomy, nightlife, girl’s getaway, gay life, art & culture with any relevant conversations. Tourisme Montreal in a sense totally embrace social media approach by letting people speak on its name.
I think you should include those insiders into your ranking, they probably have a good ranking.
Quick measure (twitter grader)
http://twitter.com/katerinerollet
* Rank
104,607
out of 3,216,691
* Followers
751
* Following
716
* Updates
423
http://twitter.com/TamyEmmaPepin
* Rank
66,318
out of 3,216,038
* Followers
2,039
* Following
1,528
* Updates
807
http://twitter.com/Daniel_Baylis
* Rank
22,423
out of 3,216,691
* Followers
1,936
* Following
1,416
* Updates
1,052
http://twitter.com/Daviel_LV
* Rank
170,267
out of 3,216,691
* Followers
510
* Following
873
* Updates
236
http://twitter.com/freeMurphy
* Rank
92,650
out of 3,216,691
* Followers
1,013
* Following
1,646
* Updates
978
what do you think ?
August 12th, 2009 at 8:11 am
Please add St. Joseph MO CVB to this list! http://twitter.com/stjomocvb
THANKS!
August 12th, 2009 at 8:17 am
We recently opened three Twitter accounts for the Lafayette, Louisiana CVB:
LafayetteTravel – our communications/pr dept.
MeetLafayetteLA – our convention dept.
TourLafayetteLA – our tour & travel dept
Check us out and add us if you’d like!
August 17th, 2009 at 8:49 am
Neat-o…big thanks for including us! We absolutely love the way Twitter allows us to interact w/ travelers and share the newsy tidbits and insider tips that make our mountain city lively and lovely. Beyond @AshevilleTravel (me!), we also tweet for culinary minded travelers @Foodtopia, budget-minded travelers @AshevilleDeals, AND fall leaf peepers @FallColorHunter. Lots of Twitterheads here at our tourism office!
August 20th, 2009 at 8:33 am
The Pocono Mountains Visitors Bureau has recently added a Twitter account. Please add @PoconoTourism to this list. Thank you!
September 8th, 2009 at 6:37 pm
Please include:
http://www.twitter.com/prescotttourism
Thanks,
Jack Wilson
September 9th, 2009 at 7:13 am
no news for Tourism Twitter Ranking August 09
We give you more work
stay in touch
September 9th, 2009 at 1:26 pm
California has both a Twitter and a Facebook. @CATourism and facebook.com/visitcalifornia.
September 10th, 2009 at 4:42 am
Morning, here are a couple more for ya! Thanks for the awesome list.
@I_LOVE_NY
@VisitAdks
November 8th, 2009 at 6:56 pm
Please include @TheHotelDog. The Best Western Chocolate Lake in Halifax, Nova Scotia, Canada, has a live-in resident named “Cocoa”, a Chocolate Lab, who tweets about what it’s like to live at the hotel.