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Archive for the ‘Web 2.0’ Category

What is the best time to twitter?

Sunday, October 26th, 2008

A new, very neat tool allows users to analyze twitter patterns: day, time and frequency of posts for a particular user. Bubbles show the number of tweets for a particular time for each day of the week as well as replies by that user for that time.

I ran reports for some of the top twitter users in tourism with interesting results:

Experience Columbus uses an RSS feed to push content. Most Tweets are pushed shortly after midnight EST / 9pm PST. What this means is that many times when I check Twitter in the morning, I have a long list of Columbus tweets sitting on top of each other. And first thing in the morning I have to check email – no time to check tweets. And therefore not the best strategy to engage me.

Baltimore also pushes feeds via RSS but also engages consumers with replies and non-feed posts. The feeds are pushed in the morning (8am / 9am EST) which seems to be a better time to get clicks of tweets.

Philadelphia has truly some amazing engagement with Twitter users, activity on Twitter is spread out over the day. I recommend following some of the discussions that are taking place here as a best practice.

Arizona has great engagement as well but all Twitter activity takes place from Monday to Friday between 8am and 5pm.

So what are the learnings? If you push a RSS feed via Twitter, time it so the tweets go out during the day, not at night. Even better, find a way to spread the tweets out so users have time to digest them. But don’t limit your account to pushing feeds only, that is not what Twitter’s strength is. Reply, discuss, ask, reach out. And if you really want to engage and connect with consumers, you have to be there 7 days a week. Hey, nobody said this would not be a lot of work!

RSS – really seldomly seen?

Tuesday, October 21st, 2008

A new report by Forrester is causing some controversy by claiming that RSS usage has peaked at 11% of mainstream consumer adoption. If that were the case if would be a sad story for everybody in the content business.RSS logo

I have to agree with those who say that the questionnaire was flawed. The vast majority of consumers on the web uses RSS feeds but have no clue that they are doing so. They just see and enjoy the results in form of personalized pages, widgets feeds and more.

At this point it is also no longer about RSS anymore. The point is that today as a web user I will decided which content I want, from whom I want it, when I want it and where I want it. RSS is of course the main vehicle for that allowing me for example to “blend” my own newspaper by getting local news from one source, business news from another, weather from a third etc. and looking at it on e.g. Netvibes or Pageflakes.

But the same principle applies to other feeds like Twitter (here we go again) where a user can decide who to follow, Friendfeed etc.

Smart content no longer lives on a website, it is mobile and gets pulled into the place where people want to consume it. If your content is not mobile and flexible it will die a lonely death.

Upcoming events near you

Wednesday, October 15th, 2008

Despite the many (emphasis on many) praises we at GoSeeTell sing for social media, search and ecommerce there is still no replacement getting out and into the real world.  Exploring, networking, conversing and socializing- while possible on the web do not produce the same levels of engagement and fulfillment that can be found offline.

Given the current popularity of sites that facilitate planning and organizing offline events online- I cannot possibly be the only person that enjoys getting out from behind the screen.

Upcoming is a localized community that allows users to search events by topic, date or popularity and even add their own to the mix.  This is Yahoo’s massive calendar of events, and if you have not yet checked it out I encourage you to browse around- as you will likely be surprised with how much fun is happening in your area.

Upcoming Events for Portland, OR

Beyond the obvious social benefits of this site, it is also a great resource to share your destination or organization’s calendar of events.  By syndicating events across multiple sites (in addition to your own) a potentially new and previously untouched market is exposed to your content.

Other bells and whistles the site offers include the ability to choose to attend (RSVP) or watch events.  Placing an event on a watch list is in essence putting it on a short list of possibilities to be committed to at a later date. These features matter if you are the host because you will know about your guests before they arrive and how many you should expect. Also, you can keep track of members that watched your event but then did not actually attend- great for measurement.  As a guest, this is a great feature because it allows you to view fellow attendees prior to the event and remind yourself of events and activities of interest.

Upcoming, while the largest is not the only online event community, eventful is another leader and in addition to similar features as upcoming it also allows users to demand events in their area. Users demand bands that may have neglected a specific city on a current tour, speakers, specific shows or conventions and when enough members start demanding the same events they show up on the site’s homepage, which if nothing else allows users to connect with each other based upon similar interests and requests.

Likely you have already started to think about your weekend, so why not use one of these sites to plan your own fun while sharing your destination’s events with a new audience.

Let us know what you try and if you find anything fabulous – we love hearing great stories.

Using Twitter to Hunt Cool

Monday, October 6th, 2008

If you have not guessed it- we at GoSeeTell are pretty high on Twitter, but even if you have not been drinking our Kool-Aid there are some tools and resources worth checking out, if only for productivity and sanity’s sake.

Let’s face it, Twitter is a slippery slope to losing an entire afternoon if you allow yourself to wander into the depths of the twitterverse. The next time you want to know what the masses are linking to, a great way to remain on the forefront of internet trends and conversations, head to Twitturly.com.

Twitturly tracks the 100 most popular sites over a 24-hour sliding time scale, so content remains fresh and quality high. The site’s spiders count the votes in this popularity contest by following each link posted on Twitter, even those using tinyurl or Snipurl (snurl), to the final URL, so every link is counted.

While this site will help you find popular sites faster, I cannot promise that you won’t still lose track of time as you surf Twitter’s top 100– do not say we did not warn you.

Disclaimer: Given the impending election many of the most popular sites are politically influenced, so if this is not your cup of tea skip those links. Regardless you will learn about the sites that have received tweeple seal of approval.

Wanna be better with Twitter?

Sunday, October 5th, 2008

We will start blogging more about Twitter tools and Twitter sites we like.
If you have been using Twitter for a while you will probably know many of these tools already.

Are you having a hard time finding the right people to follow?
Want to see who you should follow but are not following yet?

Try Twannabe.

Twannabe allows you to quickly compare your list of users who you are following to another user’s list.
So pick somebody you think know the area you are interested in very well and see who they are following. Simple as that. More difficult is managing the increased number of tweets resulting form this exercise.

The sweet spot

Wednesday, September 10th, 2008

We are the first ones to admit it – for being a company involved in social media we have done a bad job blogging. But there was just too much to do: grow the company, hire new people, meet more customers, speak at more conferences – all the usual excuses. No more!
Now that we have grown and have more key players on board we also have the resources to turn this blog into something more meaningful. We did some brainstorming what this blog should be about and almost everybody agreed that the sweet spot for this blog will be somewhere where technology, travel and social media meet or overlap. So hopefully over the next weeks we will start sharing thoughts on trends, developments, websites and more – all touching travel, technology and social media.

Freemium

Friday, May 9th, 2008

RWW speculates today (as so many do) about possible revenue models for Twitter. Revenue models or lack thereof are probably a problem for many if not most upcoming social tools and services. That is why I love the “Freemium” concept. Not only is it an awesome label but a solid solution: have an ad model, yes you can even have targeted ads (as long as you disclose it) but offer users the option of paying for a premium service that will include no or only limited ads. If only more things in life would come at a freemium …

Twitter as a seismograph

Tuesday, February 26th, 2008

Readwriteweb reports that again twitter was a faster tool to learn about an earthquake (today in the UK) than the official new services. It really takes a while to understand the power of twitter beyond the use of following certain people or friends – ground-shaking news are the best example. The same thing happened when the last bigger tremor hit California: twitter was faster in reporting the earthquake than the US Geological Service. What is the significance? One: news will travel even faster. No longer is the gap minutes that it might take for CNN to break the news or a local station to send a news van, now we are talking seconds. And multiple people twittering independently about the same thing at the same time gives the news credibility. But I think there is also a danger for people to over-react or react to quickly to what can be mis-information or mis-perceptions.